Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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The Lexus LX is now factory fitted with Yokohama Geolandar X-CV tyres.
The Yokohama Rubber Co., Ltd., has announced that it began supplying its Geolandar X-CV to Toyota Motor Corporation this January for use as original equipment (OE) tyres on Toyota’s new Lexus LX SUV. The Lexus LX is being fitted with 265/55R20 and 265/50R22 size tires.
The Geolandar X-CV represents a new dimension in highway terrain tyres developed for high-performance crossover SUVs, which have increasingly focused on high-speed performance and maneuverability in recent years. Goelandar is Yokohama Rubber’s global brand of tyres for SUVs and pickup trucks, and the Company is accelerating the expansion of the brand’s line-up to meet increasingly diversified needs in the SUV market.
Based on the replacement market tyre of the same name, the Geolandar X-CV being delivered to Toyota has been finely tuned to meet the high-performance standards of the new Lexus LX. In addition to significantly reducing rolling resistance, the tyre provides outstanding steering stability and comfort and is highly reliable even in the harshest environments. The tyre’s sophisticated and stylish side design makes it particularly suitable for use on luxury premium SUVs, like Toyota’s Lexus LX.
Under Yokohama Rubber's current medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tyre business aims to maximise the sales ratios of high-value-added Yokohama tyres, namely the global flagship Advan brand, the Geolandar brand of tyres for SUVs and pickup trucks, and various winter tyres. One of the key initiatives being implemented under this strategy is the expansion of Advan and Geolandar tyres as original equipment on new cars.
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