Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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The Yokohama Rubber Co., Ltd., has launched a new street sports tyre, the Advan Neova AD09.
The sales of this new tyre will begin in Japan in February 2022 and gradually expand to Asia and North America. It will initially be available in 20 sizes, ranging from 275/30R20 97W XL to 165/55R15 75V, suitable for use on sports cars and the world’s most prestigious premium cars. Another 60 sizes, including 21-inch tyres, will be added to the size line-up by the end of 2022.
The new Advan Neova series has its roots in motorsports and circuit racing. Designed to be the strongest Advan street tyre, the Advan Neova tyres incorporate the latest racing technologies cultivated in Yokohama Rubber’s various motorsports activities and have become immensely popular with many users who love driving, including those who like to customise their cars.
The AD09 is the first all-new Neova tyre since the introduction of Advan Neova AD08R nine years earlier in 2013. Maintaining the special performance characteristics that make Advan Neova series’ tyres the “fastest and most enjoyable” street sports tyres, the new AD09 features enhanced dry grip performance, control performance, and wear resistance appropriate for Yokohama’s strongest street sports tyre.
Featuring a new structure with a meticulous design that starts from the materials used and a new profile that delivers greater strength and agility, the new tyre achieves the highest level of casing rigidity in Yokohama history, as compared with the company’s other summer replacement tyres. In addition to a finely optimised asymmetric tread pattern, the Advan Neova AD09 is made from a newly developed compound that achieves an ideally balanced viscoelasticity. As a result, in addition to a dry grip performance that contributes to faster lap times, the tire provides the controllability that enables amateur drivers to drive as fast as they can while also realising a wear resistance that enables long-lasting performance on circuit racing conditions. In addition to a unique and highly refined pattern design that reflects Yokohama Rubber’s uncompromising pursuit of a custom-tuned outer appearance combined with a high-contrast brand logo give the Advan Neova AD09 a modernised-look suitable for use on custom-tuned cars.
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