Giti Tire Welcomes Business Partners at Tire Cologne 2022


Giti Tire has hailed The Tire Cologne 2022, with the opportunity to get its European operation and business partners together.

Giti Tire to Reconnect With Customers and Business Partners

An open stand showcased all the latest Giti and GT Radial passenger car and SUV tyres, as well as three new Giti truck and bus tyres including the Giti GSR237 Combi Road, Giti GSR236 Combi Road and Giti GDL617 Eco RoadVisitors were also able to enjoy a virtual company presentation with VR glasses and an interactive driving simulator, as well as the opportunity to get close-up with Giti Tire Motorsport by WS Racing’s Norma M30 LMP3 car and Benjamin Boulbes new finely-tuned BMW 1 Series e82 drift machine.

Customers from all over Europe, Africa and the Middle East were welcomed at a high-end restaurant on the banks of the River Rhine to thank them for their ongoing and united support. Giti's revised product line-up has been well accepted. Staffs and partners have gone back to their territories with renewed vigour. 

Giti Tire welcomed their partners from around Europe, some of whom they have been in business with for over 30 years, and enjoyed catching up both personally and professionally. It was the perfect opportunity to showcase the new Giti and GT Radial tyres with R&D colleagues who were involved in their creation, as well as three new Giti truck tyres which clearly demonstrate their movement to a more sustainable offering. 

About the author

Richard Wilson is a correspondent for The Tyreman. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, Commercial Tyre Business and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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