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Nexen Tire has announced a new partnership with the Chicago Blackhawks.
The Korean tyre manufacturer anticipates that the partnership will increase consumer awareness of Nexen Tire in the United States. Beginning with the 2022–23 season, Nexen Tire will be featured on a variety of marketing assets such as dasherboards (both physical and digital), billboards, signage at Fifth Third Arena, the Chicago Blackhawks' neighbourhood ice rink, and more.
“We are thrilled at the opportunity to expand our local market presence through a partnership with the Chicago Blackhawks,” said Brian Yoonseok Han, CEO of Nexen Tire America, Inc. “Like the Blackhawks, we are very proud of our history and what our brand brings to their organisation. We both strive for excellence in everything we do, and Nexen Tire stands ready to share its story with this incredible fanbase throughout the season.”
Founded in 1926, the Blackhawks are one of the "Original Six" National Hockey League franchises and have won six Stanley Cup championships. The Chicago Blackhawks recently kicked off their 2022-23 season, which will feature an 82-game regular season slate.
“With both their global roots and significant Midwest presence, Nexen Tire is a highly-valued addition to the Blackhawks portfolio of partners,” said Jamie Spencer, Chicago Blackhawks Executive Vice President of Revenue. “We’re thrilled to have Nexen Tire be part of every Chicago Blackhawks home game, and our loyal fanbase will come to know them as a brand that shares in our commitment to maintaining a high standard of excellence.”
The partnership comes as the latest addition to Nexen Tire Global’s rapidly growing sports-marketing partnership portfolio, making the Chicago Blackhawks a key member of the company's existing partnerships alongside massive sports icons like the Anaheim Ducks, Manchester City, U.S. Formula Drift, AC Milan and Frankfurt Eintracht.
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