Linglong Tire teams up with the Chicago Bulls to boost its North American footprint through joint activations, camps, and experiential tours.
Linglong and the Bulls to Hold Basketball Camps and Tours
Linglong Tire has spread its wings to reach the National Basketball Association (NBA) by becoming the official global tyre partner of the six-time champion, the Chicago Bulls.
The newly formed partnership with the Chicago Bulls marks a special milestone for Linglong Tire‘s global sports marketing strategy following its success in partnering up with two European football giants, Real Madrid CF and Chelsea FC.
According to Linglong Tire‘s official statement, the strategic collaboration with the Chicago Bulls will help expand its presence in the North American market, as well as in Europe.
In the United States of America, Linglong Tire sells three tyre brands: Green Max, Atlas, and Evoluxx. By becoming the Bulls’ official tyre partner, the Chinese tyre maker hopes the public’s awareness of its brands will increase.
“In conjunction with the new tyre factory currently under construction in Brazil and the associated favourable supply chains, Linglong aims to gain market share in the North American market in the future,” the company stated.
Linglong Tire and the Chicago Bulls have developed activation strategies together to present their respective brands in the best possible way, on and off the court. Through joint basketball camps and experiential tours, Linglong and the Bulls are going to work together to connect people who are passionate about basketball and innovative tyres worldwide.
