At the 22nd World Brand Conference in Beijing, the World Brand Lab unveiled its list of the 500 Most Valuable Brands in China for 2025.
Linglong Powers Next Phase of Brand Leadership with AI
Linglong Tire secured the 109th overall in the Top 500 ranking with a brand value of RMB110.216 billion, crossing the RMB100 billion threshold for the first time. This marks Linglong’s 22nd consecutive appearance on the prestigious list.
Held under the theme “Global Brand Strategies and Digital Supply Chain Management in the Context of the AI Revolution,” this year’s conference highlighted the transformative role of artificial intelligence (AI) in brand building. Harvard Business School’s Professor Elie Ofek emphasised how AI strengthens emotional and rational ties between brands and consumers and promote resonance, immersion and a sense of connectedness, enhancing the customer experience at all stages while optimising marketing strategies in terms of product, distribution channel, advertising and pricing.
Linglong Tire is already embracing AI across its operations. From leveraging big data for personalised marketing and user profiling to analysing customer feedback on social media and e-commerce platforms, Linglong uses AI to craft precise and effective marketing strategies.
AI also plays a central role in Linglong’s manufacturing. The company integrates smart technologies in its new factories, automating processes and enhancing efficiency through industrial internet systems.
By embedding AI across its entire value chain, Linglong is laying the foundation for sustained growth, further strengthening its position as one of China’s most valuable and forward-thinking brands.
