Page 72 - The Tyreman V47 2016-3
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EXHIBITION
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Giti Brand to Replace GT Radial in European Truck and Bus Market
Giti Tire has an- nounced the launch of its its European Truck and Bus (TBR) operations.
The strategic initiative, which will replace GT Radial through a mixture of new tyres and relabel- ling of existing success- ful products, will begin immediately and be fully implemented by the end of 2017.
Giti Tire is currently the TBR tyres globally and operates in over 130 mar- kets with OE contracts in every continent, the deci- sion is designed to expand the use and knowledge of the Giti brand and portfolio to create a singular global platform and streamline product development.
Daria Sala della Cuna, TBR Sales & Marketing Director – Europe at Giti Tire, said: “This is a hugely exciting development, and one that will a substantial scale.
“The development of TBR tyres is a lengthy process, so to be able to - ing the product meets every operational and legislative requirement for Europe and other markets, means state-of-the-art technologies can be brought to market much faster.
in the truck, trailer and passenger vehicle sectors, and as the export of these vehicles continues to grow like-for-like replacements must be avail- able globally.”
Further information on the Giti TBR rollout will be disclosed over the com- this period product development will continue apace.
No timescales are set for the introduction of Giti branded products into - quirements based on manufacturing availability.
GT Radial
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