Page 17 - TYM 2023-5

sponse and
cornering stability The specialised race compound that melts onto the road surface at at at high temperatures provides maximum grip ”
The Gripmax Supergrip Pro Sport and
and
Black Panther tyres share a a a a a a a a a a a a common manufacturing origin hailing from facilities in in in in in in in Thailand Within this tyre line-up the Supergrip series took pride in in in in in in in in its dis- tinctive design and
style developed with a a a a a a a a a specific focus on on Euro- pean pean cars cars Therefore as as as long as as as European cars cars had the the required specification Gripmax was poised to develop tyres for for them “The Supergrip Pro Sport has a a a a a a a a a a solid construction sturdy central rib strategically positioned tread tread lugs and
enhanced capacity in in water dispersion This unique tread tread tread design incorporates a a a a a a a a a a a a a a a proven modular tread tread block geometry offering an an an unrivalled level o of grip and
and
performance Furthermore it it accommodates vehicles with differing tyre sizes on on on the the front and
and
rear axles commonly referred to as a a a staggered fitment ”
Leveraging digital platforms to to reach customers
Toh went on to say that Gripmax was pursuing the development of tyres designed specifically for classic and
vintage cars The com- pany also planned to to broaden its range by including tyre tyre sizes of 17-inch and
and
below in in in in in in in response to to to growing market demand These initiatives underscored Gripmax's commitment to to to evolving with the ever-changing automotive landscape ensuring that an an an an even broad- er er range of vehicles could benefit from its tyre innovations The Covid-19 pandemic accelerated the speed of digitalisation across industries Toh stated that PTS Marketing effectively lev- eraged the the power of Facebook and
Instagram as promotional tools for Gripmax This strategic approach not only garnered the the interest of potential customers
customers
but also generated inquiries As a a a a a a a a result the the the company could direct prospective customers
customers
to to to the the the nearest Gripmax tyre outlet where the the the conversion rate for clos- ing ing deals proved to to be quite high Toh encouraged dealers to to fully embrace digital platforms including Tik Tok as an an integral means to extend their reach Meanwhile Wang underscored the the the company’s commitment to to to al- ways stay closer to to to the the the market listen attentively to to to the the the needs of its customers
and
and
pursue the uniqueness that set Gripmax Gripmax products apart The appearance and
and
characteristics of Gripmax Gripmax tyres were not only an an an an an an external expression but also served as a a a a a a a a a a a a a a a a a a a a tangible reflection of the the company’s attention to detail and
and
relentless drive for innova- tion tion Over the the past 12 years Gripmax’s investment in in in research and
and
development (R&D) had never stopped “Through continuous innovation in in in product formulas and
tech- nological upgrades the company successfully created Gripmax tyres with with excellent excellent performance providing drivers with with excellent excellent control and
and
comfort The goal of Gripmax is is is to establish a a a a a a a a a a a a solid presence in in in in in the the international market and
and
emerge as a a a a a a a a a a a a distinc- tively unique player in in in in the the tyre industry ”
Wang acknowledged the the challenges that accompanied brand de- velopment but expressed steadfast belief in in in in surmounting these hurdles through ongoing innovation and
service optimisation In addition to the business objectives he he stressed that environ- mental mental stewardship was an an integral focus of Gripmax's develop- ment ment ment journey The brand's enduring dedication to environmental protection and
and
sustainable practices was evident in in in in in its its use of eco-friendly materials to minimise its its environmental footprint Wang concluded by emphasising that all Gripmax products had attained European environmental certifications encom-
17 the tyreman 2023/5