Page 36 - TYM 2023-5
P. 36

Michelin Drives Action in in ‘Gran Turismo’ Movie
米其林在《Gran Turismo》电影中展示轮胎
Michelin served as as as as the the official tyre partner for the the Sony Pictures’ ‘Gran Turismo: Based on on on a a a a a a a a a True Story’ that was released on 25th August The firm is about a a a a a a a a a a thrilling tale of underdogs - - a a a a a a a a a a struggling working-class gamer (Archie Madekwe) a a a a a a a a a a a a a a a a failed former race car driver (David Harbour) and and an an an an idealistic motor sport ex- ecutive (Orlando Bloom) – as they embark on an an an an an audacious journey to to to challenge the the elite realm of motor sport Gran Tu- rismo is is is an an an inspiring thrilling and action-packed story that that proves that that nothing is is is impossible when you’re fuelled from within The movie was shot on real racetracks worldwide including the Slovakia Ring Ring Dubai Autodrome Nürburgring Red Bull Ring Ring and Hungaroring In this cinematic spectacle every car on the screen is is equipped with Michelin Michelin tyres engineered for for racetrack ultra-high performance: Michelin Michelin Pilot Pilot Sport Sport 4 S S S and Pilot Pilot Sport Sport Cup 2R With a a a a a a a a a a a a movie that heavily features high-performance racing cars Michelin says it it it fit it has not hesitated to fit what it it it fit it terms 'confidential' tyres that that pack some of the same cutting-edge technologies as as those that that compete at at at Le Mans in in real life Michelin's involvement with with with the the the Sony Pictures film comes in in in in line with with with its partnership with with with the the the the video video game game ‘Gran Turismo 7’ the the the the seventh iteration of the the the original video video game game franchise first re-
36 the tyreman 2023/5
leased in in 1997 by Polyphony Digital Inc Inc a a a a a a subsidiary of Sony Interactive Entertainment Inc As part part of its partnership with with Sony Michelin provides ‘Gran Turismo 7’ with with the the the world's most advanced racing tyres that represent the the the the the culmination of the the the the the company’s unique expertise in in in in in mathematical tyre modelling and the the the the the invaluable real-world data gathered from international motor racing The actual latest-generation Hypercar and and GTP prototypes for Le Mans FIA World Endurance Championship Championship and and IMSA Weath- erTech SportsCar Championship Championship all race on on on on Michelin tyres that were developed entirely in in in in in virtual form on on on the the simulator As a a a a a a a a a a a a a da- ta-driven business the the the Michelin Group says it has also invested in in in in in the the most innovative and sophisticated simulation technologies for its its work alongside its its numerous automobile manufacturer partners as they develop new models As ‘Gran Turismo: Based on on on a a a True Story’ hits the the big screen viewers would witness Michelin's contribution to to the the the world of high-performance racing bridging the the gap between virtual ex- citement and real-world innovation By bringing these tyres on on the the the big screen the the the ‘Gran Turismo: Based on on on a a a a a a a a a a a True Story’ is is said to to to provide Michelin with with an an op- portunity to to to to engage with with a a a a a a a a a a a a a a a a broad cross-generational audience of of fans fans and and and non-fans to to promote the the the brand and and and showcase the the the technological advance it enjoys in the the field of of virtual tyres 

   34   35   36   37   38