For the ninth consecutive year, Michelin has become the world’s most valuable tyre brand, according to the latest report by brand valuation and strategy consultancy firm Brand Finance.
Global Top 25 Tyre Brands Climb to USD42.3 Billion Despite Economic Challenges
The French tyre maker’s brand value rose 17 per cent from last year to USD10.3 billion. It also retained its position as the world’s strongest tyre brand, scoring 93.2 out of 100, and became the only tyre brand to earn a AAA+ strength rating globally. With this achievement, Michelin also emerged as the strongest Fr...
Global Top 25 Tyre Brands Climb to USD42.3 Billion Despite Economic Challenges
The French tyre maker’s brand value rose 17 per cent from last year to USD10.3 billion. It also retained its position as the world’s strongest tyre brand, scoring 93.2 out of 100, and became the only tyre brand to earn a AAA+ strength rating globally. With this achievement, Michelin also emerged as the strongest Fr...
