The Annual Brand Finance report on the world’s most valuable automobile, auto component & tyre brands was published in March 2018, which saw Michelin topping the tables across a few categories.
Michelin Leads in Brand Value Rankings
Michelin became the world’s most valuable tyre brand following 30% brand value growth from $6.08 billion to $7.93 billion, which allowed them to overtake Bridgestone according to Brand Finance’s data.
Additionally, as well as being the most valuable brand, Michelin proved itself to be the strongest in the annual report according to its Brand Strength I...
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