Nexen Tire is continuing its successful partnership with Manchester City Football Club for the new 2021/22 season of the Premier League.
Nexen Tire Expands it’s Business with Manchester City
Since 2015, Nexen Tire has been an official partner of Manchester City. Despite challenges brought about by the global pandemic, the two partners are now preparing to kick off their seventh consecutive season together.
As a result of the Covid-19 crisis, Nexen Tire has increased its engagement with global followers through online events and content distribution like the Purple Live, Digital fan engagement campaign, virtual fitness challenge Nexen Road to Man City, and Road Trip Challenge, the latter where Man City players were challenged to pronounce the names of road trip locations around the world and in Korea. With Manchester City entering the new 2021/22 season, the company will continue to raise its interaction with fans using a variety of methods.
While Nexen Tire was able to raise global awareness through expanding its global market share, the Man City partnership also enabled the company to offer OE tyres to a variety of automakers across the world. A long-term, trust-based connection with Manchester City has been a significant springboard for both firms”, said Travis Kang, Global CEO of Nexen Tire. “Manchester City will undoubtedly perform well in the Premier League this season.”
During the 2020/21 season, Nexen Tire and its business partners utilised its partnership with Man City to promote strategic sales like co-marketing events for customers in Asia, the Middle East, Latin American and Africa. Going forward, the company looks to expand further in preparation for post-Covid operations during the 2021/22 season.