NEXEN TIRE has revealed that it has established a High Dynamic Driving Simulator at its central research institute, THE NEXEN UniverCity, in Magok, Seoul. This is the first time a High Dynamic Driving Simulator has been introduced in the Korean tyre industry according to the manufacturer and represents a key moment in using VR and AI technologies.
Advanced technology strengthens NEXEN TIRE’s R&D capabilities
The High Dynamic Driving Simulator is an advanced system that simulates real-world conditions in a virtual environment. By applying vehicle specifications and parameters as if operating on actual roads, the system enables testing of acceleration, steering response, braking, and other performance metrics in a variety of driving conditions.
With the adoption of this simulator, NEXEN TIRE expects to minimise unnecessary trial-and-error, reduce prototype production and real vehicle testing, and accelerate innovation while cutting costs. By replacing costly and time-intensive physical road tests with virtual evaluations, engineers can conduct more precise tire development within limited space and in various conditions.
The simulator will also allow NEXEN TIRE to more swiftly and accurately meet original equipment (OE) performance requirements from global automakers. In particular, it is expected to strengthen collaboration in developing tires for new concept and high-performance vehicles. Furthermore, reduced reliance on prototypes and physical testing will contribute to lowering fossil fuel use and support the company’s ESG commitments.
Building on this milestone, NEXEN TIRE plans to gradually establish a Full Virtual Development Process that integrates finite element method (FEM) analysis and AI technologies, with the long-term goal of replacing all tests with simulation-based validation.
“Ahead of the industry trend toward virtual development of vehicles and tyres, the establishment of our High Dynamic Driving Simulator is a strategic investment to lead the future mobility sector,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. “By combining VR and AI technologies, we will enhance both the efficiency and precision of our R&D while contributing to ESG management, thereby strengthening our global competitiveness.”
