Nokian Tyres will sponsor the 2026 and 2027 IIHF Ice Hockey World Championships, which will be held in Switzerland and Germany.
Sponsoring the IIHF Ice Hockey World Championships a Privilege for Nokian Tyres
Nokian Tyres has become the official sponsor of the 2026 and 2027 IIHF Ice Hockey World Championships, the company announced on October 7, 2025.
The IIHF Ice Hockey World Championship is an annual championship held every spring. The 2026 edition will be held in Switzerland, while Germany is set to host the 2027 edition.
Tiina Frazer, the Vice President of Brand, Marketing, and Communications at Nokian Tyres said that partnering with the 2026 and 2027 IIHF Ice Hockey World Championships is a “perfect fit” for the Finnish company.
“Ice hockey is a sport built for extreme conditions. It demands peak performance on ice where grip, speed, and precision define success. Similarly, a tyre is engineered to deliver confident control and reliable grip on a road, no matter the weather,” said Frazer.
Frazer also said that sponsoring the Ice Hockey Championships is a privilege for Nokian Tyres.
“We’re proud to support an event that brings together millions of passionate hockey fans. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tyre is growing globally,” she said.
“We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament,” she added.
