Radar Tyres has appointed former Australia captain Michael Clarke as its global brand ambassador to strengthen visibility across key markets.
Clarke “Thrilled” to Join Radar Tyres
Radar Tyres, a brand under Omni United, has named Australian cricket icon Michael Clarke as its new global brand ambassador, marking a “major milestone” in the company’s brand-building efforts. The company aims to leverage Clarke’s global influence and credibility to enhance brand visibility and strengthen its presence across key markets.
“I’m thrilled to join the Radar Tyres family,” said Clarke. “Radar Tyres is a dynamic, fast-growing brand whose mission to make high-quality, high-performance tyres accessible to everyday drivers around the world truly resonates with me. They deliver premium products at an affordable price, and I’m excited to be part of their journey in bringing this mission to even more drivers globally.”
Radar Tyres views Clarke as an embodiment of performance, resilience, and leadership, and those values align with the tyre maker’s commitment to deliver the best affordable products to its customers.
Nicknamed “Pup”, Clarke captained the Australian men’s national cricket team from 2011 to 2015. He led the Aussies to win the 2015 Cricket World Cup and reach the No. 1 Test ranking, making him one of the most accomplished cricketers in his time. During his career, the 44-year-old recorded 8,643 Test runs (avg. 49.10), 7,981 ODI runs (avg. 44.58), and his iconic unbeaten 329 against India, the highest Test score ever recorded at the Sydney Cricket Ground.
For his achievements in cricket, Clarke has received the Allan Border Medal four times and has been inducted into the Australian Cricket Hall of Fame. Aside from cricket, he’s also worked in media, business, and charities. He currently runs a podcast channel and has a strong digital presence.
“We are thrilled to welcome Michael Clarke to the Radar family. Michael is a household name whose passion, accomplishments, and global appeal make him an ideal ambassador to elevate our brand,” said G.S. Sareen, President and CEO of Omni United.
“His association will help us connect more meaningfully with everyday drivers who seek reliable, premium performance but at an accessible price. This partnership will expand our reach, strengthen our presence in key markets, and further reinforce Radar Tyres as a trusted and fast-growing global brand,” the Indian-Singaporean businessman added.
Looking ahead, Radar Tyres seeks to forge more impactful partnerships with other influential global personalities to “authentically amplify” the brand’s mission.
