Stamford Tyres showcased their growing product ranges produced in Thailand and Vietnam at the Tyrexpo Asia 19.
Stamford Tyres at Tyrexpo Asia
Singapore based Stamford Tyres, who are long term supporters of the Tyrexpo Asia Show, were using their presence at this year’s event to focus almost exclusively on their growing product ranges produced in Thailand and Vietnam. The Tyreman chatted to Larry Lee – Vice President and Head of International distribution, who explained that Stamford’s manufacturing facility in Thailand mainly covers international sales and distribution, whilst Vietnam concentrates on more regional business in South East Asia.
Lee stated, “On our booth we are not introducing any new products in tyres and wheels, but our latest improved range of truck patterns were on display, which have been developed over the past six months. We also showcased our new extended selection of quality SUV wheel designs from our dedicated alloy wheel division – Stamford Sport Wheels (SSW).
“At the moment, with trading proving to be increasingly difficult in South East Asia, we are looking at taking a more ‘hands on’ approach to distribution and looking at selling direct to the retail trade. With Chinese tyres flooding the market we feel it is the only way to maintain our ambitious sales momentum in the region, and Stamford anticipates opening additional tyre centre branches in strategic locations around Singapore and possibly in the future elsewhere in the region.”
添福胶胎聚焦于泰国和越南产品系列
亚洲轮胎展长期支持者新加坡添福胶胎，在此次展会中将焦点放在他们不断增长的泰国和越南生产的产品系列。《轮胎世界》访问国际分销主管Larry Lee，他解释说添福胶胎在泰国工厂主要覆盖国际销售和分销 ，而越南则比较聚焦于东南亚的区域性业务。
他说：“我们没有在展位上介绍任何新产品和轮圈，但却展示了我们6个月前开发的新改善卡车轮胎款型。此外，我们也展示了我们铝合金轮圈部门—添福运动轮圈（Stamford Sport Wheels) 的优质SUV轮圈。”
“目前，在东南亚做生意被证实越来越困难。我们如今采用一个比较‘实操’的方式来经销和直接销售给零售商。在中国轮胎大量涌入市场下，我们认为这是维持我们充满野心的销售势头的唯一方法。添福期望在新加坡具策略性地点和未来于这个区域里开设更多的轮胎服务中心 。”
