Linglong Tire Becomes Global Tyre Partner of the Chicago Bulls
Linglong Tire teams up with the Chicago Bulls to boost its North American footprint through joint…
Subscribe to our newsletter and receive a section of articles every weeks
sponsorship
Yokohama Rubber Secures ATP Tour Deal Until 2028
Yokohama Rubber will remain the ATP Tour’s Official Tire Partner until 2028, with branding at top…
Dunlop Partners with Gran Turismo 7 and GT World Series 2025
Dunlop joins Gran Turismo 7 as the Official Tyre Partner, marking a new step in Sumitomo’s…
Hankook Tire Becomes Official Tire Partner of Tomorrow’s Golf League (TGL)
Hankook Tire partners with TGL, the high-tech golf league co-founded by Tiger Woods and Rory McIlroy,…
Liqui Moly Continues MotoGP Sponsorship Through 2029
Liqui Moly renews its partnership with Dorna as MotoGP’s exclusive lubricant until 2029, while ending its…
Linglong Tire Celebrates 50th Anniversary in London and Madrid
Linglong Tire celebrates 50 years of innovation with global events in London and Madrid, strengthening its…
BKT Becomes Title Sponsor for Australia-India Cricket Matches
BKT becomes the naming rights partner for Australia’s 2025 ODI and T20 series against India, strengthening…
Nokian Tyres Named Official Sponsor of IIHF Ice Hockey World Championships
Nokian Tyres will sponsor the 2026 and 2027 IIHF Ice Hockey World Championships, which will be…
Apollo Tyres Logo Makes First Appearance on Indian Cricket Team Jerseys
The Apollo Tyres logo features on Indian cricket jerseys for the first time, marking the start…
Falken Secures Bundesliga Sponsorship Deals with Stuttgart and Hamburg
Falken partners with VfB Stuttgart, Hamburger SV, and HSV Women, aiming to boost brand loyalty and…