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Toyo Tires Wins ‘Best Brand in Automotive’ at BrandLaureate for ‘Proxes High Performance Tyres’

Toyo Tires BrandLaureate Proxes
Toyo Tyre Sales and Marketing Malaysia was selected the winner of The BrandLaureate Best Brands Award 2016-2017 Corporate Branding: Automotive – ‘Proxes High Performance Tyres’. 

Toyo Tires Clinches ‘Best Brand in Automotive’ Award at BrandLaureate

This honour is bestowed to very select brands that have demonstrated strong brand values and good social and business conduct. Candidates are judged with a stringent 300-point selection criteria consisting of brand strategy, brand culture, integrated brand communications, brand equity and brand performance.

As a brand, Toyo...

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