It has been a long time coming, but in the end, it was well worth it. Following the acquisition from Singex of the TyreXpo series of trade shows in 2019 by Tarsus Group, the jury had been out as to how TyreXpo Asia 2023 would be received by the market, but we needn’t have worried.
TyreXpo Asia Draws the Crowds in Singapore
After four years of being starved of an industry showcase event, the South-East Asian tyre industry was clearly ready to meet once again, and as a result, the show’s 2023 incarnation, held from 8-10 March at the iconic Marina Bay Sands complex in Singapore ended up as a considerable success.
With initial figures of 5488 attendees – all unique – visitor rates were significantly up on previous years. The first day was exceptionally busy, and even the final day, normally considered a wind-down day, showed good traffic.
Show Director Alwin Seow was clearly delighted. Indeed, having anticipated attracting around 180 registered buyers, Seow revealed to The Tyreman that the actual figure was three times that amount, a spectacular result by any measure.