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Valebridge Media Services to Launch The Recircle Awards at Autopromotec 2021

Valebridge Media Services (VMS) together with its affiliate company, Retreading Business Ltd, publisher of the prestigious international B2B journals Retreading Business and Tyre & Rubber Recycling, is pleased to announce a partnership with Autopromotec, the 29th edition of which takes place from 26-29 May, 2021 in Bologna, Italy, which will see the latter host and be Title Sponsor of the first Recircle Awards, to be held on Thursday, May 27, 2021 during Autopromotec.

Autopromotec to Host Recircle Awards

The agreement will see Autopromotec become Title Sponsors of the Recircle Awards, a new Awards concept designed and owned by Valebridge Media Services to highlight the importance of the contribution of all participants in the tyre industry, be they tyre manufacturers, tyre retreaders, tyre recyclers, or their customers, to the role of tyres in the Circular Economy.

The event will co-supported by VMS’s sister company, Retreading Business Ltd, who publish the specialist B2B journals Retreading Business and Tyre & Rubber Recycling, which service the global tyre retreading and tyre recycling industries respectively, as well as by the Italian Retreaders’ Association – Associazone Italiana Ricostruttori Pneumatici (AIRP) and the leading Italian tyre trade journal, Pneurama.

David Wilson, Managing Director of Valebridge Media Services, explained the concept behind The Recircle Awards; “Our aim was to create an event which recognises the sustainable role that the tyre industry can and must play in the 21st century transport sector and reflects the concept of continuous renewal. The Recircle Awards aims to be a key global event for the tyre sector in terms of sustainable innovation, production processes, management and services, and will provide well-earned and valuable recognition for the contribution of key players in the sometimes undervalued tyre retreading industry and the burgeoning tyre recycling sector.”

The Recircle Awards Ceremony, scheduled for the evening of the second day of Autopromotec 2021 for maximum impact, will take place alongside a lavish gala dinner, including pre-dinner networking. A total of 20 key awards will be presented during the evening, recognising a diverse range of categories including Innovation in the Retreading & Recycling Sectors, Sustainability in the Tyre Servicing Sector, a Sustainable Fleet Award, a Circular Economy Award and a Lifetime Achievement Award.

Designed to promote the contributions of companies throughout the tyre distribution chain and covering the whole life cycle of the tyre, The Recircle Awards represent an opportunity for key players to celebrate success in the circular economy in the company of their customers. Suppliers from around the world will be invited to make their nominations for the various categories, which will be voted for by the global readership of Retreading Business and Tyre & Rubber Recycling as well as other selected tyre industry magazines from around the world.

Renzo Servadei, CEO of Promotec srl commented; “We are honoured to be working with Valebridge Media Services, Retreading Business and Tyre & Rubber Recycling to bring The Recircle Awards to fruition. We are convinced that this new concept will become a seminal event in the tyre industry calendar, helping to raise the awareness of the efforts of those striving to develop the Circular Economy within the tyre industry. We are convinced that the Recircle Awards will make a valuable contribution towards re-emphasising the status of Autopromotec as the leading event for the tyre industry, automotive aftermarket and retreading sectors in 2021.”

The Recircle Awards form part of a total co-operation package between Autopromotec and the Valebridge Media Services Group, including the second edition of the Future of Retreading Conference, which will be extended to cover tyre recycling topics, a series of Product Review Sessions and a Casing Village designed to increase the participation of tyre casing suppliers in the show.

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