The global passenger car tyre market demonstrates that pricing is shaped by far more than raw material costs. It reflects a combination of technical performance, independent validation, brand strength and production economics. Michelin illustrates this dynamic well, standing as the benchmark premium brand while Chinese manufacturers such as Sailun, Linglong and Triangle push aggressively into the market.
Brand Equity is the Key
Worldwide tyre consumption reached 1.75 billion units in 2022, fuelled largely by demand in the Asia-Pacific region. China alone produced around 856 million tyres, of...
Brand Equity is the Key
Worldwide tyre consumption reached 1.75 billion units in 2022, fuelled largely by demand in the Asia-Pacific region. China alone produced around 856 million tyres, of...
