Yokohama Rubber will remain the ATP Tour’s Official Tire Partner until 2028, with branding at top tournaments and expanded digital engagement.
Yokohama Will Also Sponsor ATP’s “Hot Shot of the Month”
The Yokohama Rubber Co. Ltd. (Yokohama Rubber) has renewed its official partnership with the Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis. The renewed partnership means Yokohama Rubber will continue to be the ATP Tour’s Official Tire Partner until 2028.
Yokohama Rubber became the ATP Tour’s first Official Tire Partner in 2024, as part of the company’s effort to increase awareness of the Yokohama brand and open up new sales channels in the European market.
Under the renewed agreement, Yokohama Rubber will be sponsoring five tournaments per year in Italy, Spain, Germany, and Monaco, as well as the ATP Finals, the so-called season finale of each year’s ATP Tour that features the top eight singles players and doubles teams in the annual rankings.
As the ATP Tour Official Tire Partner, Yokohama Rubber will be able to use the ATP Tour logo in its promotional activities. On the other hand, the Yokohama brand logo will be visible on-site at sponsored tournaments, on ATP Tour’s social media (with more than 9 million followers), and on ATP Tour’s official website (150 million visitors each year).
To further increase brand awareness, Yokohama Rubber will also serve as the new official partner of the ATP Tour’s “Hot Shot of the Month”, a digital media platform that enables tennis fans to vote for their favourite shot from tournaments held each month, making it a constant contact point between the Yokohama brand and ATP fans throughout the year.
Yokohama Rubber–sponsored tournaments (2026 season):
ATP Masters 1000 (ATP’s highest level tour series)
- April 4–12: Rolex Monte-Carlo Masters (Monte Carlo, Monaco)
- April 20–May 3: Mutua Madrid Open (Madrid, Spain）
- April 28–May 17: Internazionali BNL d’Italia (Rome, Italy)
ATP 500 Series
- May 17–23: Bitpanda Hamburg Open (Hamburg, Germany)
ATP Finals
- November 15–: ATP Finals (Turin, Italy)
