ZC Rubber debuts new Westlake and Goodride tyres for Europe at Autopromotec 2025, focusing on safety and performance.
ZC Rubber Introduced New Tyres Across Four Segments
Zhongce Rubber Group (ZC Rubber) unveiled its latest lineup of Westlake and Goodride tyres, engineered specifically for the European market, during the Autopromotec 2025 in Bologna, Italy, from May 21st to May 24th, 2025.
The new tyres introduced by ZC Rubber included passenger, all-season, winter, and commercial tyres and featured several A- and B-rated wet-grip models, all designed to meet Europe’s strict performance and safety standards.
Passenger and All-Season
ZC Rubber introduced four new tyres in the passenger and all-season segments.
The Westlake ZuperFlex Z-137, with its A-rated wet grip, delivers “exceptional” wet-road braking and handling. ZC Rubber dubbed this tyre “ideal for Europe’s rainy summer conditions’. Also boasting the A-rated wet grip is the Goodride RideMax G-147, designed to provide enhanced control and safety on wet surfaces.
The Westlake Zuper 4S Z-411, with a B-rated wet grip, is an all-season tyre built for year-round versatility and dependable traction. Similarly, the Goodride All Season Elite G-402 also has a B-rated wet grip and is crafted for stable performance across changing seasons.
Winter
The Goodride ZuperSnow Z-508 was the only new winter tyre introduced by ZC Rubber during Autopromotec 2025. According to the company’s official website, with its “superior” grip and control on snow and ice, this tyre is ideal for “harsh Central European and Northern German winters”.
Commercial
Meanwhile, from the commercial tyre segment, Westlake debuted its Gen II Series comprising the WSL2, WDL2, WSA2, and WAM2. These tyres were built with PSCT (Pre-strain Contour Theory), BWT (Belt-Wrap Technology), and Ultra Hybrid Formula compound to deliver “outstanding” durability, fuel efficiency, extended service life, and reliable safety for fleet operators.
Goodride, on the other hand, unveiled its flagship commercial range. This is a new premium range, tailored for European commercial transport demands. The tyre range focuses on durability, performance, and operational efficiency.
***
“Every tyre we showcased at Autopromotec demonstrated our dedication to Europe’s regulatory standards and real-world driving needs. We’ve shown how Westlake and Goodride not only meet but anticipate the evolving demands of European consumers and professionals,” said Leo Liao, European Sales Director of ZC Rubber.
All models are scheduled for phased release across Europe in 2025 and early 2026, according to ZC Rubber, except for the Westlake Gen II Series range, which was already available on the market during the Autopromotec 2025 event.
