With new OE experts in France and South America, BKT accelerates its 2030 roadmap and strengthens technical engagement with global OEM partners.
BKT Is Scaling Its OE Business Worldwide
Balkrishna Industries Ltd (BKT) has expanded its Original Equipment (OE) division by appointing three specialists for France and South America. With this expansion, BKT has taken a step forward to fulfil its 2030 growth vision and strategic roadmap.
“This move reflects BKT’s commitment to becoming a worldwide leader and trusted partner in the OE channel by expanding in key markets. The expansion aims to build a more powerful, customer-focused brand presence through enhanced technical engagement and close collaboration with the entire OEM ecosystem,” the company wrote in its official statement.
For the French market, BKT has appointed Rémi Morin as Brand Specification Manager. Morin, who has over 12 years of experience with a major global OEM and a decade of international leadership across smart farming, mobility, and innovation, is expected to ensure that real-world demands drive the company’s innovation. Morin will lead BKT‘s engagement with tractor dealers in France, where it already holds a strong position with OEMs and end-users, especially in the aftermarket segment.
For the South American market, BKT has appointed two senior professionals in Cadu Accica and Lincoln Sugimoto. Accica, with 19 years of experience in the speciality tyre industry with a proven record in business development, marketing and sales in LATAM, will lead OE partnerships, delivering value through customer proximity and long-term collaboration.
Meanwhile, Sugimoto’s background in engineering and project management, as well as 15 years of experience in the speciality tyre and material handling industries, is now BKT‘s OEM Technical Manager in South America. His task is to make sure that OEMs in South America receive best-in-class technical support, fostering innovation and operational excellence in every partnership.
“These appointments reflect our bold commitment to scaling our OE business worldwide, with Europe and South America being critical parts of that journey. Remi, Cadu, and Lincoln bring passion, expertise, and a shared belief in performance through partnership and innovation. Their arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value across regions. We are building a team that will transform our strong ambitions into reality at a global level,” said Ludovic Revel, President of Global OEM at BKT.
