At GJAW 2025, Bridgestone Indonesia presents ENLITEN-equipped tyres and safety programmes to support Indonesian motorists ahead of year-end travel.
Bridgestone Indonesia’s Main Focuses: Road Safety and Development of Mobility
PT Bridgestone Tire Indonesia (Bridgestone Indonesia) is taking part in GAIKINDO Jakarta Auto Week (GJAW) 2025, which is currently underway from November 21-30 at ICE BSD City.
The event features more than 80 automotive brands, making it the largest edition since the first GJAW was held in 2022. Bridgestone is present in Hall 8, booth B2, showcasing its latest tyre technologies alongside educational programmes designed to support the mobility of Indonesian consumers.
President Director Mukiat Sutikno said Bridgestone‘s participation in GJAW 2025 is part of its effort to support the national automotive ecosystem and deliver innovations that matter to road users.
“For Bridgestone, being present at GJAW 2025 is not merely an opportunity to introduce our leading products, but an embodiment of our commitment to continuously contribute to the advancement of Indonesia’s automotive industry,” he said.
“In the midst of this year’s challenging market conditions, our participation serves as a tangible form of support for the national automotive ecosystem. We want to ensure that every information we bring provides relevant value, both for road safety and for the development of mobility in Indonesia as a whole,” he added.
Mukiat also stated that the timing of GJAW 2025 aligns with year-end travel preparations. “We hope Bridgestone‘s presence at GJAW 2025 will allow the public to better understand the various tyre options that suit their travel needs. As we approach the year-end holidays, this moment is an ideal time for visitors to ensure their vehicles are in optimal condition and to consider the right tyre choices to support their travel plans.”
At its booth, Bridgestone is presenting the Turanza, Ecopia, Dueler, and Potenza lines, covering daily efficiency, long-distance comfort, SUV capability, and sporty performance.
The Turanza 6 and Ecopia EP300, both equipped with ENLITEN core design technology, offer improved sustainability, greater energy efficiency, and optimised performance. The Dueler line provides durability, traction, and stability for SUV users, while the Potenza targets drivers seeking sharper performance characteristics.
To strengthen consumer awareness of tyre safety, especially during Indonesia’s rainy season, Bridgestone is running a series of educational activities at its booth.
The ‘Tire Secrets Unlocked’ corner features the Tire Anatomy Experience, an interactive module that illustrates how a tyre is designed and functions. Visitors can view the internal structure of a tyre, from compound layers, sidewall construction, to tread pattern design, alongside displays of key raw materials, such as natural rubber, synthetic rubber, carbon black, tyre cord, and other supporting components.
Bridgestone is also highlighting its global ‘Hands Campaign’, which underscores that tyres are the only parts of a vehicle with direct contact with the road, and the contact patch is roughly the size of a human hand. This initiative aims to help motorists understand the critical role tyres play in traction, braking, stability, and overall safety.
Throughout the exhibition, Bridgestone is offering a range of promotional programmes to visitors selecting new tyres. These include discounted wheel alignment, complimentary installation, balancing, nitrogen services, merchandise, refreshments, and lucky-draw entries for prizes such as electronic devices, smart TVs, electric scooters, and sets of Turanza 6 tyres. Cashback for purchases of selected tyre sizes is also available.
By combining product showcases, safety education, and accessible promotions, Bridgestone aims to continue delivering safer, smarter, and more responsible mobility solutions for the Indonesian market, including during the rainy and holiday seasons.
