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Yokohama Signs Multi-Year Strategic Partnership with Juventus FC

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Yokohama-Juventus partnership announcement featuring Gleison Bremer, Francisco Conceicao, Manuel Locatelli, and Kenan Yildiz. (Image: Yokohama Rubber)
The Yokohama Rubber Co Ltd (Yokohama Rubber) announced that its European regional headquarters company, Yokohama Europe GmbH (Yokohama Europe), has signed a multi-year partnership agreement with Italian football club Juventus Football Club (Juventus FC).

Yokohama Rubber Expands European Presence via Juventus FC Partnership

Yokohama Rubber said the agreement will strengthen and expand its contact points with potential customers in the European market and raise awareness of the Yokohama tyre brand. Prior to this, the company established a tyre sales company in Italy, one of Europe’s majo...

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