Apollo Tyres (Malaysia) Sdn Bhd organised the ‘highest Lou Sang’ for its central region dealers as part of its Apollo Tyres PCR Seminar in early January. To live up to its lofty celebration, the event was held at the Megaview Banquet Hall in the Kuala Lumpur Tower.
It was well attended by more than 150 dealers invited by Apollo Tyres Malaysia’s central region distributor Chuan Ann Tayar (M) Sdn Bhd, which covers the Klang Valley.
Apart from the marketing, product and sales promotions, the company tossed ‘Lou Sang’ with the dealers to usher in the Lunar Chinese New Year. ‘Lou Sang’, a salad with raw fish, is a prosperity dish unique to Malaysia that is specially eaten when ushering in the new year. Therefore, having ‘Lou Sang’ at the beginning of the year symbolises the abundance and prosperity that one would have for the year.
It was a unique experience for the dealers to toss the ‘Lou Sang’ at the Megaview Banquet, which is 288 metres above ground and located in the tallest tower in Southeast Asia, with a spectacular view of the Kuala Lumpur skyline.
Described as the ‘highest Lou Sang’ by the company and along with the exciting lucky draw sessions it made the attendees felt engaged and successfully spiced up the event.
“We are proud to work together with Chuan Ann Tayar (M) Sdn Bhd, one of the major tyre distributors in the Klang Valley. They have a warehouse and office located in Segambut, Kuala Lumpur. We are confident that with good quality products from Apollo, coupled with Chuan Ann’s 45 years of experience in the industry and wide network, we are able to further expand together in the central region. To further grow the Apollo brand in 2018, we have planned many exciting marketing activities to differentiate Apollo from our competitors,” said Victor Siew, Divisional Head of Apollo Tyres Malaysia during his speech.
阿波罗轮胎和泉安联手邀请PCR代理
吉隆坡塔体验“最高捞生”
阿波罗轮胎（马来西亚）私人有限公司于1月初为其中马区代理主办了“最高捞生”，作为阿波罗轮胎轿车子午胎研讨会的一部分。为了实现最高的“捞生”庆新年，该活动在吉隆坡塔的Megaview Banquet Hall 隆重举行。
超过150名代理受覆盖巴生谷的泉安轮胎（马）私人有限公司，马来西亚阿波罗轮胎中马区经销商之邀出席。
在行销、产品及销售促销的环节之外，“捞生”迎接农历新年的来临是当天的活动重点。“捞生”，一种包含鱼肉的沙拉，是马来西亚的一道吉祥年菜。在新一年的开始“捞生”，以期捞个盘满钵满，事事顺利。
对代理来说，在位于吉隆坡塔，也就是东南亚最高的高塔里的Megaview Banquet Hall“捞生”，是个特别又难忘的经验。此288米高的观景层大厅，将吉隆坡天际线的绝美风景尽收眼帘。
在这个被阿波罗轮胎形容的“最高捞生”和紧张刺激的幸运抽奖下，所有的与会者都充满参与感，现场气氛热闹无比。
“我们为能与巴生谷主要经销商之一的泉安轮胎（马）私人有限公司合作而感到非常自豪。他们在吉隆坡昔加末拥有办事处和仓库。我们深信阿波罗的优质轮胎，再加上泉安在轮胎业的45年丰富经验和广大网络，我们的强强联手，将进一步扩展中马市场。我们计划透过许多精彩的营销活动，在2018年进一步提升阿波罗品牌的知名度。”
