BCCI announces Apollo Tyres as Team India’s lead sponsor after a competitive bidding process, reflecting cricket’s strong commercial growth.
Apollo Tyres Logo to Be Featured on Team India Jerseys
The Board of Control for Cricket in India (BCCI) announced on September 16, 2025, that Apollo Tyres has become the new lead sponsor of Team India. This marks the tyremaker’s maiden venture in Indian cricket.
According to the BCCI’s official release, the partnership with Apollo Tyres was secured following “a rigorous bidding process” and it represents “a substantial increase in sponsorship value” which signifies “the immense and growing commercial appeal of Indian cricket”.
The agreement between Team India and Apollo Tyres spans two and a half years until March 2028. It will see the Apollo Tyres logo featured on the jerseys of both the Indian men’s and women’s national teams.
“We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India’s most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres,” said Rajeev Shukla, the Vice-President of the BCCI.
“The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success,” he added.
For Apollo Tyres, the sponsorship is a way to connect with a diverse and passionate audience. It sees a natural synergy between its brand values and the attributes of a world-class cricket team.
“Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the National Team Lead Sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sport at the highest level and creating unforgettable moments for fans worldwide,” Neeraj Kanwar, Vice-Chairman and Managing Director of Apollo Tyres Ltd., commented.
Apollo Tyres, known for its commitment to performance and safety, markets its products under its two global brands, Apollo and Vredestein. They are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.
