Goodyear‘s Cooper Tires rebrand pairs heritage symbols with modern design, rolling out across digital and retail channels from March 2026.
Cooper Tires Gets a New Look With Knight Helmet and American Grey Wolf Symbols
Goodyear has rolled out a comprehensive brand refresh for Cooper Tires, its second-tier marque, with a new visual identity designed to sharpen the brand’s presence in retail environments and digital marketplaces globally.
The rebrand, effective from March 2026, includes a new logo, a refined colour palette, new typography, and updated photography and illustration g...
Cooper Tires Gets a New Look With Knight Helmet and American Grey Wolf Symbols
Goodyear has rolled out a comprehensive brand refresh for Cooper Tires, its second-tier marque, with a new visual identity designed to sharpen the brand’s presence in retail environments and digital marketplaces globally.
The rebrand, effective from March 2026, includes a new logo, a refined colour palette, new typography, and updated photography and illustration g...
