In a special extra for visitors to Autopromotec 2022 taking place in Bologna during 25-28th May, exhibitors and buyers can discover the history, art and culture of the Motor Valley, in the heart of Emilia-Romagna with newly-launched tailored packages.
AutoPromotec Fuses Business with Culture for 2022 Edition
Autopromotec 2022 will not be limited to the exhibition. Instead, the international exhibition that focuses on the aftermarket automotive for international buyers around the world has an extra string to its bow. The organisers of the event have created a new initiative – “Business and Leisure,” which celebrates the history, art and culture of the Motor Valley region of Italy. A selection of packages is available to showcase the curiosity, passion and general interest in the region while helping visitors match business with leisure, culture and pleasure.
“Business and Leisure” Packages Designed for Lovers of the Engine
The Ducati Experience offers visitors the opportunity to visit both the Ducati Museum and the Ducati Factory. The Ducati Museum visit starts from the origin of the business, analysing the company’s evolution and the people that helped make Ducati the mark it is today. Visitors can admire the most symbolic models and experience the most significant milestones, starting from street bikes to race bikes. For fans of racers, the museum has a vast display of trophies and racing suits of great champions.
The Lamborghini Experience consists in visiting the Mudetec Museum (also known as the Museum of Technologies), where it will be possible to gaze at the first creations of the founder Ferruccio Lamborghini, up to the famed supercars, including the Miura, Countach, Diablo, Gallardo, as well as the most recent Aventador and Huracán. There will also be the opportunity to drive one of the vehicles on display, thanks to the interactive experience made possible with the support of Virtual Reality. To conclude the tour, participants will be given the opportunity to see production lines.
Additional Packages that Celebrate the Beauty of Bologna and the Variety of Emilia-Romanga
As part of its diverse and exciting return, Autopromotec will also offer packages with guided tours of Bologna, which recently became a UNESCO World Heritage Site thanks to its inviting mix of porticos, museums and art. Guests can also enjoy Bologna’s famed culinary culture or visit the “Riviera Romagnola” for a couple of days to see the wider region of Emilia-Romanga.