Drop kicking into the world of rugby, BKT has joined the Rugby World Cup France as an official tyre supplier. The tenth tournament starts on 8th September 2023 with a match between the hosts and New Zealand at the Stade de France.
BKT Inspired by Corporate Responsibility Theme for Rugby World Cup 2023
The Rugby World Cup is looking to be a more inclusive event in terms of corporate responsibility and sustainability in terms of inclusion for future sporting events. This is something that BKT has been focused on, with their upcoming digital network focused on sustainable issues within agriculture, so this collaboration shows the shared values of community, respecting people and opponents, being committed, unwavering and working in a team.
“We are proud and honoured to be able to support the Rugby World Cup France 2023 in this wonderful adventure,” Lucia Salmaso, CEO of BKT Europe. “At BKT we love sport, we love to support and share the passion that sport brings to all the fans, among whom many of which are our customers. And above all we love challenges, we can’t wait to start this new adventure. We could not miss the opportunity to support this major sporting event, which promotes values that are so important for us..”
Claude Atcher, CEO of France 2023, added: “We are very proud that a major Indian company has decided to join the Rugby World Cup 2023. It illustrates once again the attraction of our event on the global stage. We share with BKT the same philosophy, and a common ambition: to spread the values of sport across the world, all while promoting local agriculture, diversity of our local area and the know-how of our rural communities where rugby always finds grassroots support. We will grow together with BKT this Rugby World Cup!”