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Bridgestone Announces Mid-Long Term Business Strategy Framework and Introduces New Global Tagline

Bridgestone Term Business Strategy
Bridgestone Corporation has announced its new Mid-Long Term Business Strategy Framework, which sets forth a forward-looking vision to provide social value and customer value as a sustainable solutions company towards 2050 and beyond.

New Strategy Revealed by Bridgestone

This announcement was made during a virtual press conference from Tokyo by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi, who also unveiled the new global brand tagline “Solutions for your journey” and refreshed brand identity. These are part of the company’s ongoing transformation and the ev...

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