Hankook Revamps Laufenn Website to Boost Global Brand
Hankook has revamped the Laufenn website to highlight technology, improve UX, and support a global rollout…
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Kumho Tire to Build First European Plant in Opole, Poland
Kumho Tire will build its first European plant in Opole, Poland, a US$587 million investment aimed…
F1 Legend Kimi Räikkönen Joins Nokian Tyres as Brand Ambassador
F1 champion Kimi Räikkönen joins Nokian Tyres as ambassador, aiming to boost global recognition for the…
Continental Malaysia Introduces Tyre Lifetime Manufacturing Warranty
Continental Malaysia introduces a Lifetime Manufacturing Warranty covering tyre defects for the product’s full lifespan, alongside…
Sumitomo Rubber Restructures Global Operations Under Dunlop Brand
Sumitomo advances its R.I.S.E. 2035 strategy with a global Dunlop rebrand, new trademark rights, and upcoming…
Yokohama Opens New Passenger Car Tyre Plant in Hangzhou, China
Yokohama Rubber opens its new Hangzhou tyre plant, built in just one year under the YX2026…
Toyo Tires Joins GDSO to Advance Tyre Data Standardisation
Toyo Tires joins GDSO to strengthen tyre data standardisation, RFID-based traceability, and digital lifecycle management across…
Linglong Tire Becomes Global Tyre Partner of the Chicago Bulls
Linglong Tire teams up with the Chicago Bulls to boost its North American footprint through joint…
Falken Tyre Confirms Readiness for EU’s 2025 Deforestation Rules
Falken Tyre says it is ready for the 2025 EU Deforestation Regulation, assuring full traceability and…
BKT Europe Overhauls Global OEM Sales Structure
BKT Europe has reorganised its Global OEM Sales division, with all regions now reporting to MD…