CKL changed the type font and colour scheme of this brand new business model to show consumers that it’s a break from tradition.
CKL Marketplace Serves as A Tool for Everyone
We have all heard of the terms B2C or B2B but what about B2C2B? That is what CKL Group is attempting to do with their newly launched e-commerce marketplace, www.limtayarisonline.com.my (LTO)
They have changed the type font and colour scheme of this brand new business model to show consumers that it’s a break from tradition, to get closer to the younger generation. Why use the name Lim Tayar? It’s because of the level of trust and familiarity of 35 years and also what the brand stands for; convenience and peace of mind.
According to the Group, this marketplace serves as a tool for everyone in the automotive industry to engage with their own customers or even a wider audience……..
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CKL新发布电子商务市场
将挑战转为商机
我们听到许多有关B2C或B2B，但B2C2B呢？CKL集团正想透过其最新发布的电子商务市场– www.limtayarisonline.com.my (LTO) 做到这点。
首先他们打破传统，改变了此业务模式的字形与色彩设计，以便更接近年轻的一代。然而为什么仍采用Lim Tayar？那是因为这个拥有35年历史的品牌所建立起来的信誉和熟悉度，还有它所秉持的便利和无忧服务。
据该集团表示，此市场是个工具，让每位汽车行业业者能与他们的客户和更广泛的观众互动 …….。
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