The UltraContact NXT tyre has clinched the title of Product of the Year 2024, triumphing over 38 other contenders.
Continental’s Dedication to Innovation Recognised
With an impressive rating of 6.3 out of 10 from approximately 10,000 users, Continental‘s dedication to innovation is duly recognised with this prestigious award.
The most valued thing about UltraContact NXT tyres is their innovation design. The product has obtained a score of 3.25 and 3.02 out of 5 in innovation and purchase intention, respectively, which means that it was the best rated product in the tyre category. The award presentation took place at the Hyatt Regency Barcelona Tower Hotel on 18th December,2023.
Jorge Cajal, Continental Communications Director, expressed, “Safety, performance, and sustainability are non-negotiable priorities at Continental. Hence, accolades like this shed light on the extensive effort invested in every product we introduced to the market. Each decision is appraised, contributing to the realisation of our sustainability objectives. This award is a testament to the company’s dedication to innovation and sustainability, and we take pride in accepting it on behalf of Continental.”