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Continental Wins Three “Best Brand” Reader’s Choice Awards

Continental won first prize in three categories in the readers’ poll conducted by the German “Auto Straßenverkehr” magazine.

Continental Awarded First Place for Its Summer, Winter and All-season Tyres

In the “Best Brand” poll, the tyre manufacturer came first in each of the summer, winter and all-season tyre categories – and in summer and winter tyres, the Hanover-based company had a clear lead over the competition with more than 50 per cent of the votes. According to the magazine publisher, 12,223 readers participated in the poll, around ten per cent more than last year. Products and services from the automotive sector competed for awards in 14 categories.

“To take first place in all the tyre categories is naturally an extraordinary accolade for us,” says a delighted Timo Röbbel, Head of Marketing for Tire Replacements, Germany. “With this result, the critical and extremely competent jury has shown us that we’re on the right track with our approach of developing and manufacturing premium tyres with a special focus on sustainability and safety.” Röbbel adds that the outstanding performance of Continental tyres in the tyre tests published by “Auto Straßenverkehr” plus the individual experiences of the readers are still more reasons for Continental’s first places in the readers’ poll.

Continental manufactures summer, winter and all-season tyres for cars, SUVs, vans and transporters. The technology company is currently manufacturing its most sustainable production tyre to date with the UltraContact NXT, which has just gone into production. With up to 65 per cent renewable, recycled and mass balance certified materials, this new summer tyre by Continental combines a high proportion of sustainable materials with maximum safety and performance. All the tyre’s dimensions have the top rating in the EU tyre label (A) for rolling resistance, wet braking and external noise.


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