Deestone, the number 1 Thailand Brand is looking to expand through Cooperteams Distribution.
Cooperteams Distribution to Further Grow Deestone Brand in Malaysia
Deestone was established more than 30 years ago and is currently the Number 1 local brand in Thailand. Cooperteams Distribution Sdn Bhd is the authorised distributor for Deestone tyres in Malaysia. Today, Deestone Ltd has a complete product range that serves all kinds of vehicles, including passenger cars, 4x4s, trucks, buses, agriculture and industrial vehicles, motorcycles and bicycles.
Deestone’s superior product quality is clearly proven in the international market as it exports to more than 80 countries with the United States, Middle East and Asia as its biggest markets.
Cooperteams Distribution Area Sales Manager Shua Keh Heng said the company would continue introducing good products, excellent services and support to its dealers.
The support includes dealer incentives trips and programmes. Two of the dealers awarded incentive trips are Hiap Hoe Loon Tai Sdn Bhd, based in Klang, and Ming Wai Car Motor Services that is based in Senawang, Negeri Sembilan.
Hiap Hoe awarded Super Bonanza as incentive
Hiap Hoe Loon Tai, one of the largest tyre shops in Klang, provides a wide range of tyres and rims.
Financial controller Tan Saw Cheng said the company started selling Deestone tyres from the end of 2014. At that time, it started by selling only the PCR range. Today, it had expanded to selling a full range of Deestone tyres that included 4×4, SUV, light truck and TBR tyres.
“The main unique point for Deestone is its continuous quality improvement and new product developments. Over these four years, the sales had improved tremendously. And the tyre pattern is one of the attractions for customers. We are also very happy with the fast response from Cooperteams whenever we face any issues and they carry out many attractive dealer programmes.”
Among the strong support that Cooperteams Distribution provides to dealers includes the 3-year sales incentive programme.
Hiap Hoe Loon Tai was one of the three companies that qualified and was rewarded with a Super Bonanza Inokom HD5000 truck. The other 2 Super Bonanza achievers were a dealer in Sabah and the other in Sarawak.
Last year, Cooperteams also jointly organised with Hiap Hoe Loon Tai an incentive trip to Thailand that included more than 60 dealers. During the trip, the dealers visited the Deestone tyre plant and got to know more about this brand by seeing the Deestone production line and operations up close. The dealers were excited to find out more about Deestone’s marketing plans, especially the development of new UHP sizes.
Tan is optimistic about the Deestone brand. With the increasing brand awareness, she could foresee the potential that it brings in the future.
Cooperteams Distribution Area Sales Manager Shua Keh Heng said: “With the introduction of 2 new patterns, Premium Tourer RA01 and Expedite RA 801E, our dealers are very excited as the tyres are of very innovative designs. Our dealers have tested these new tyres with a positive feedback and received very good response from end-users.”
Ming Wai Car Motor Services satisfied with products and services
Ming Wai Car Motor Services, a one-stop car service centre, has been selling Deestone tyres since 2015 and it is the main brand for this centre.
Director Andy Liaw worked in a tyre shop for 8 years before opening the first outlet in 2014 when he was 24 years old.
“I chose to be a Deestone main dealer because of its good quality and affordable price. After selling Deestone, we found the customer’s feedback encouraging. And the tyre pattern is nice.”
Liaw said the workshop received full support from Deestone, including marketing and advertisements, signboards, uniforms and incentives programmes.
Cooperteams Distribution believed in taking care of the benefit of its dealers and its strategy included not letting other dealers sell the Deestone brand within the same area. This orderly marketing strategy protected the dealers from a price war, thus giving them more confidence to sell Desstone and make a reasonably good margin.
When the prices of raw materials and tyres went up, Cooperteams Distribution gave more vouchers or rebate to its dealers and created a win-win situation.
“They know the market trend and would come up with strategies when there is an economic downturn, such as providing more gifts like umbrellas and T-shirts to boost sales. It’s definitely helping us to attract more new customers.”
Initially, Ming Wai Car Motor Services started with a small volume but its business grew steadily because of Deestone products’ good quality and reasonable prices. Liaw is also a proud recipient of the incentive trips to Thailand and Korea.
迪世通持续扩展大马业务
迪世通（Deestone）成立超过30年，目前是泰国本土第一轮胎品牌。 Cooperteams Distribution私人有限公司是迪士通轮胎在马来西亚的授权经销商。今天，迪士通拥有完整的产品系列，可为各种车辆提供服务，包括乘用车、四驱车、卡车、巴士、农业和工业汽车、摩托车和自行车。
迪世通卓越的产品品质量在国际市场上获得认可，因为它至今已出口至80多个国家，其中美国、中东和亚洲是其最大市场。
Cooperteams Distribution区域销售经理谢家兴表示，公司将继续为其经销商提供更多优质产品、支援与服务。
这些支援包括经销商奖励旅游计划。接受奖励旅游的其中两个经销商分别是位于巴生的协和轮胎私人有限公司，以及位于森美兰州新那旺的Ming Wai 汽车服务。
协和轮胎授予Super Bonanza作为奖励
协和轮胎是巴生最大的轮胎批发商，提供全系列的轮胎与轮辋。
该公司财务总监陈素青表示，公司从2014年底开始销售迪士通轮胎。当时，他们只开始销售轿车子午胎（PCR）系列。今天，他们已经扩展到销售全系列迪世通轮胎，包括四驱车、休旅车（SUV）、轻型卡车和卡客车子午胎（TBR）。
“迪世通轮胎的主要独特之处在于其持续改善品质和开发新产品。 在这四年当中，其销售量大幅提升。 轮胎花纹是吸引客户的其中一个原因。 每当我们遇到任何问题时，Cooperteams都会快速给予回应，他们也推出许多经销商奖励计划，这令我们非常满意。”
Cooperteams Distribution为经销商提供强大的支援包括3年销售奖励计划。
协和轮胎是三家荣获Super Bonanza Inokom HD5000卡车奖励的其中一家经销商，其他两位经销商分别来自沙巴和砂拉越。
去年，Cooperteams与协和轮胎联办一场泰国奖励旅游，有超过60名经销商出席。在旅程期间，经销商参观了迪世通轮胎工厂，并且近距离观察迪世通轮胎的生产线和营运，以更深入了解该品牌。所有经销商很高兴能够更了解迪世通的营销计划，尤其是全新超高性能（UHP）轮胎尺寸的开发。
陈素青对于迪世通品牌的前景感到乐观。随着品牌知名度的提升，她可以预见未来的潜力。
Cooperteams Distribution区域销售经理谢家兴表示：“随着2个新款式Premium Tourer RA01和Expedite RA 801E的推介，我们的经销商都感到非常兴奋，因为这些轮胎采用非常创新的设计。 经销商对这些新轮胎进行测试，我们获得许多正面的反馈，并且取得终端用户的良好回应。”
Ming Wai汽车服务满意其产品与服务
Ming Wai 汽车服务是一站式的汽车服务中心，自2015年以来一直在销售迪世通轮胎，也是该中心的主要品牌。
该公司董事廖俊伟在轮胎业工作了8年，随后在他24岁时那年创业，开设第一家轮胎店。
“我选择成为迪世通主要经销商，因为它的品质好，而且价格合理。 在销售迪士通轮胎后，我们发现客户的反馈令人鼓舞。 轮胎的花纹也非常好看。“
廖俊伟表示，该公司获得了迪士通的全力支援，包括营销和广告、招牌、制服和奖励计划。
Cooperteams Distribution秉持着顾及经销商的权益的信念，所采取策略包括不让多个迪世通经销商出现在同一个地区。这种营销策略保护经销商免受到价格战的影响，让他们更有信心地销售迪世通，以获得更可观的利润。
当原材料和轮胎价格上涨时，Cooperteams Distribution会给予经销商更多优惠券或折扣，创造一个双赢的局面。
“他们了解市场的趋势，并且在经济衰退时推出新策略，包括提供更多赠品，如雨伞和衣服，以促进销售额。 这绝对有助于我们吸引更多新客户。”
最初，Ming Wai 汽车服务的销量不多，但由于迪士通的轮胎品质优良、价格合理，帮助其业务稳步增长。廖俊伟也获得了泰国和韩国奖励旅游的资格。
