Dongying Fangxing‘s expansion plan is at the initial stages and is dependent upon improvements in the global trade scenario.
Dongying Fangxing to Expand Production Capacity
Shandong based Dongying Fangxing Rubber Co., Ltd. is considering a further increase in production capacity. Established in 1998, the Chinese TBR, PCR and OTR tyre producer is currently operating its plant to full capacity. “We are evaluating raising the existing plant capacity further depending on market demand,” said Liqin Liu, Manager, Dongying Fangxing Rubber Co Ltd in an interaction at the CITEXPO at Shanghai recently.
The expansion plan is at the initial stages and is dependent upon improvements in the global trade scenario, which is tough at the moment, considering reverses experienced by the Chinese tyre industry in the international market. It has become difficult to export to some of the key international markets like the US and EU in the recent past, and overseas shipments are the major revenue generators for the Chinese tyre producers.
When asked, if there is any plan of a new plant outside China, Liqin Liu has not ruled out completely and replied, “It could be considered but nothing has been finalised as yet as it all depends upon how the market behaves in the future.”
The Shandong plant produces 3 million TBRs 2 million PCR and 100,000 OTR tyres annually under the brand name Glede, Opals, Naaats, Wind Long, Autostone & Himalaya.
The company has set up over 100 sales points across China, spread over more than 30 provinces, municipalities and autonomous regions. It also exports to more than 50 countries and regions mainly to Europe, Africa, Australia, the Middle East and Latin America.
In the EU, Spain, Portugal and Italy are the company’s biggest market, where it exports tyres under the Opal brand. Mexico, meanwhile, is the key market in Central America, whilst exports to the US are limited.
“We have the required certification to export to India, which is one of our important markets in South Asia, but exports to the country have been affected after the imposition of anti-dumping duties on the imports of Chinese TBRs by India,” she informed.
The company’s plant is located in Guangrao County in Dongying, Shandong, is spread over a floor area of 600,000 square metres, and employs more than 2,000 people including over 200 engineering and technical personnel.
东营方兴考虑扩张
山东东营方兴橡胶有限责任公司考虑进一步扩张产能。这家成立于1998年，中国卡客车子午胎、轿车子午胎及工程胎制造商，目前已经是满负荷生产。“我们正考虑按市场需求进一步提升产能。”东营方兴橡胶有限责任公司经理Liqin Liu在最近的上海CITEXPO博览会中透露。
据她表示，目前工厂的扩张处于最初阶段，必须视全球贸易的情况而定。考虑到中国制造商目前在国际市场所遭遇到的困难，显然现阶段相当不容易。在最近几年来，出口到一些主要的国际市场如美国和欧洲变得很困难，然而出口至海外一直是中国轮胎制造商的主要盈利来源。
询及该公司是否计划在中国以外的地方设厂时，她并没有完全否定这个可能性。“我们会考虑这点。但目前并未有任何决定，我们需要观察未来的市场发展情况。”
该公司的山东工厂目前以鸿鹰（Glede）、宝石（Opals）、金钻石（Naats）、Wind Long、前驰（Autostone）及Himalaya 品牌，每年生产300万条卡客车子午胎和200万条轿车子午胎，以及100，000条工程胎。
该公司在全中国已设立了100多个销售点，覆盖当地30多个省市自治区的销售网络。产品远销欧洲、非洲、澳大利亚、中东及拉丁美洲。
在欧盟国家中，西班牙、葡萄牙及意大利是该公司的最大市场，主要的出口品牌为宝石。在中美洲，主要的的市场是墨西哥，出口到美国的不多。
“我们拥有出口到印度的认证，而印度也是我们在南亚的重要出口市场之一。 然而，自从印度开始对中国卡客车轮胎征收反倾销税后，我们的印度出口业务也受到了影响。”
该公司的工厂位于山东省东营市广饶县，占地面积600，000平方米，员工超过2，000人，包括200多名工程师和技术人员。
