Sumitomo Rubber Industries, Ltd (SRI) recently announced its sponsorship of Liverpool FC through the Falken brand. The deal sees Falken become a Global Partner and Official Tyre partner of the Club. To launch the partnership Falken and Liverpool FC held a special event in Hong Kong on 17th July.
Falken Declares Global Partnership with Liverpool FC
The multiyear deal would see the two brands work together to create ‘unique experiences’ for fans and drivers alike, while opening further growth opportunities in Falken’s key global markets.
Utilising the world class appeal of Liverpool F...
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