Hankook has revamped the Laufenn website to highlight technology, improve UX, and support a global rollout across 21 countries by early 2026.
Laufenn’s New Website Features Improved UI and Dealer Search Tools
Hankook Tire has given its associate brand, Laufenn, a website makeover to strengthen brand awareness and enhance customer communication worldwide.
The revamp, according to Hankook‘s official statement, is meant to put more emphasis on the technological capabilities and quality competitiveness of Laufenn and improve overall brand experience for its customers.
The main page structure of Laufenn‘s website has been reorganised to more effectively convey the brand message. It now includes new video and image sliders in the main visual area, a floating banner, and a UI/UX design that enhances navigation efficiency and usability.
In addition, a new “Find a Dealer” function has been added to guide customers to Hankook Tire‘s nationwide offline sales network in Korea, including its tyre-focused automotive service stores, T’Station, and truck and bus tyre outlets, TBX (Truck Bus Xpress).
The newly revamped Laufenn website now features sections highlighting performance comparison test results and awards from leading automotive publications, as well as original equipment (OE) tyre supply information that showcases Laufenn‘s latest technology. The website also integrates official social media channels and a news section, creating a communication hub where visitors can access the brand’s latest updates.
So far, Hankook has only revamped Laufenn‘s Korean website. However, the company has planned to roll out the redesigned platform across 21 countries, from Europe, North America, to Asia, by the end of February 2026, as the company aims to deliver a “consistent global brand experience and value” to all of its customers worldwide.
Since its debut at SEMA 2014, Laufenn‘s presence has expanded to more than 100 countries. With products spanning passenger cars to commercial vehicles, the brand recorded approximately 9 million units in sales last year and is expected to sell around 10 million tyres this year.
Recently, Laufenn‘s brand films and collaborative content from digital creators have also been released, especially to reach customers who may be less familiar with tyres. Looking ahead, the brand also seeks to strengthen its digital communication initiatives to provide more access to its customers.
