Business NewsLatest News

Hankook Supports “TUNE IT! SAFE!” Campaign with Ventus S1 evo 3 Tyres

As an officer partner and the main sponsor, Hankook has joined the “TUNE IT! SAFE!” campaign, which features the campaign vehicle having Hankook’s i*cept evo 3 tyres during the winter months and the Ventus S1 evo 3 tyres from Spring onwards.

Similar to the 2019 BMW i8 campaign vehicle, another sports car from Bavaria is on the stage for 2021: the BMW 850i xDrive Coupé. As it could not be presented at the Essen Motor Show like previous years, it will be presented this year at its home – BMW-Welt in Munich.

TUNE IT! SAFE! Ready to be Unveiled in Munich 

A police car has been chosen as the next flagship vehicle of the “TUNE IT! SAFE!” campaign, entering 2021 under the support and patronage of the Federal Ministry of Transport and Digital Infrastructure (BMVI). With Hankook being a founding member and officer partner of the safe and legal turning initiative since the very beginning. As tyres play an integral role in road safety, starting from from Spring 2021, the “TUNE IT! SAFE!” BMW 850i xDrive Coupé will feature UHP Ventus S1 evo 3 tyres in 255/30 ZR21 (VA) and 295/25 ZR21 (HA). During the cold season, it will feature i*cept evo 3 winter tyres in 245/35R20 W (VA) and 275/30R20 V (HA). The vehicle will be unveiled this year at the vehicle sponsor’s BMW World in Munich, since the Essen Motor Show could not take place as it usually does.

“It’s especially unfortunate that we haven’t been able to present the new and, as always, spectacular “TUNE IT! SAFE!” 2021 project vehicle in front of a live audience at the Essen Motor Show, noted Roland Hehner, Head of Product and Tuning at Hankook Tire Germany. “This is the first time in history that it has had to be cancelled. At the same time, however, we are delighted to have the opportunity to present the 850i xDrive Police BMW at BMW World in Munich.”

What to Expect from the Flagship Vehicle

Not only are the police speedster’s sporty aesthetics impressive, but the car has been optimised for the tuning community by AC Schnitzer. Some of its features include an aerodynamics package, silencer and lowered suspension spring set on matching Hankook tyres. The tuned vehicle also scores high on performance. With its V8 Biturbo engine, the vehicle reaches 620 horsepower in 3.8 seconds from 0 to 100 km/h (62mph), and reaches a top speed of up to 250 km/h (locked, 155mph).

As the tyre is always listed at the top of the tuning measures, this is why tyre manufactuer, Hankook has been particularly involved in the “TUNE IT! SAFE!” campaign since the beginning. The Ventus S1 evo 3 immediately achieved a top place among 53 brands in the Auto Bild 2019 summer tyre test. Like its predecessors before it, it offers a very safe and sporty, yet comfortable driving experience in both wet and dry conditions. The new Ventus S1 evo 3 also subsequently impressed across the board in the test and was awarded “Exemplary”. Last year’s “TUNE IT! SAFE!” vehicles, both the BMW i8 (2019) and the ABT Sportsline RS4-R (2020), were able to count on the quality of this tyre.

The recently launched Winter i*cept evo 3 also received the top rating of “Exemplary” twice in independent tyre tests by Europe’s leading automotive magazine Auto Bild and its sister publication Auto Bild Sportscars. The development engineers of Hankook, have also for the first time opted for a directional tread pattern for their new winter flagship tyre. This will not only provide excellent grip on snow, but also helps to effectively reduce the risk of aquaplaning, among other things.

News by date

The Latest

Suscribe to our newsletter and receive a section of articles every weeks

You May Also Like