Two of Automechanika Shanghai’s industry association partners have laid out the details behind why China’s relationship the automotive service sector is starting to turn the heads of the world’s most successful car producing regions. The China Auto Maintenance Equipment Industry Association (CAMEIA) and the China Automotive Maintenance and Repair Trade Association (CAMRA) have a combined 1,700 members of organisations and companies across China, many of whom will be looking to shine under a global spotlight at November’s show.
Automechanika Shanghai Focus Strongly on Automotive Service Sector
The automotive service sector is one of the most crucial aspects of Automechanika Shanghai and is reflected in its growing popularity. When the 2018 edition raises its curtains on 28th November, more than 140,000 buyers would be welcomed by the latest innovations in collision, painting, diagnostics, car care, workshop technologies, accessories and customising.
This includes members of CAMEIA and CAMRA. Both associations are under the Ministry of Transport of People’s Republic of China and approved by the Ministry of Civil Affairs. They focus on research and development strategies for various automotive sectors and assist the industry in developing new guidelines, strategies, regulations and education opportunities.
Xie Jiaju, President of CAMEIA, explains why the country is in a unique position to provide growth for international and domestic automotive equipment suppliers: “Right now, the service sector in China covers a very wide range of product offerings and repair solutions. By combining that with the industry’s continued desire for higher quality and advanced product innovations, it means that the country has a multitude of capabilities in the automotive world.”
He adds that there are a strong number of brands in China that are arguably of international standard and sit at the top of the automotive service ladder. Many have a presence in Automechanika Shanghai, such as Baozhongbao, Bright, Dali, EAE, Launch, Sata Tools and TCE. These companies are increasingly starting to compete on a global scale and helping to drive China’s industry to sit alongside the world’s automotive leaders. Down the ladder are the more traditional companies that are smaller and more cost-effective. Xie says many are striving to climb the ladder by expanding their capabilities and investing in new trends.
Cheng Yongshun, Vice President of China National Machinery Industry International, the show’s co-organiser, says: “We are delighted to see the quality of exhibitors and global participation in repair and maintenance sector at the show continue to improve. The aftermarket in China allows a variety of companies to grow and thrive in the same space, to meet consumers’ needs across the entire spectrum of quality and innovation.”
Transformation of service sector
While the show maintains its status as a platform for the entire supply chain, the service sector is of particular importance to the Chinese market. Car ownership reached 217 million vehicles in 2017, ranking China first worldwide in sales for the eighth straight year.
Yan Bo, Secretary General of fellow industry association CAMRA, believes the service sector is in a position to support the entire development of the automotive industry in China and is becoming more complete in offerings and capabilities.
“Chain stores are one of the biggest parts of this transformation, with more and more traditional repair workshops evolving into chain stores to provide more comprehensive offerings,” Yan says. “This is the general direction that the auto market is heading.”
This year sees the debut for the Chain Stores Zone that would see a strong collection of domestic and international chain stores, e-commerce businesses and automotive suppliers for new business models. This includes ACDelco, Alibaba, Autoyong, Carzone, Casstime, Eurorepar, Hometop, Lopal, Tuhu, among others.
“Another big challenge is improving efficiency, speed to market and regulations that are always something that the end-user is looking to improve,” Yan adds. “At the same time, environmental protection and consumer safety are two of the biggest areas of focus for the Chinese market currently.”
Fiona Chiew, Deputy General Manager of show organiser Messe Frankfurt (Shanghai) Co Ltd, adds: “The debut of the Chain StoresZone not only respond to the rapid development of the aftermarket, but also inspire the future transformation of the aftermarket and repair workshop by bringing together resources for communications and connection. As it maintains close affiliation with the tyre sector, the Chain Stores Zone is allocated in the same hall as REIFEN (Tyres).”
“Automechanika Shanghai has grown a lot in recent years in size and scale,” says Xie. “The show has full coverage of the entire supply chain and gathers top tier international brands as well as the leading brands across China. It could help promote China’s top tier to the international stage and we could inject our resources and expertise into the show too.”
Along with CAMEIA and CAMRA, Automechanika Shanghai is also supported by 49 entities, with international supporters including Australia, Belgium, Egypt, Germany, Japan, Malaysia, Spain, Turkey, UK and USA. Around 200 global trade and mass media would also cover the show.
Automechanika Shanghai为您解读： 汽车维修与保养行业助力中国汽车市场未来蓬勃发展
汽车售后服务领域一直是Automechanika Shanghai的核心组成部分，产品涉及事故车维修、喷涂、检测、养护及快修连锁、用品及改装等方面，展示规模与力度逐年上升。今年新增两家来自于维修与保养行业的重磅支持单位—中国汽车保修设备行业协会（CAMEIA）和中国汽车维修行业协会（CAMRA），更迎来全新 “终端服务连锁专区”，为维修终端转型升级作准备。展会将于2018年11月28日拉开帷幕，迎接预计超过14万名海内外买家。
目前国内汽车售后服务市场逐渐发展壮大，并占据越来越重要的地位。报告显示，2017年中国的汽车保有量达2.17亿辆，汽车销量已连续八年居全球第一位1。中国汽车后市场容量已超过1.3万亿元人民币，成为仅次于美国2,410亿美元（约1.68万亿元人民币）的全球第二大市场2。零部件巨头、整车品牌、电商平台、汽车供应链等纷纷布局中国售后市场，为追求更多元服务模式的消费者提供日常行驶到完成维修保养的全程解决方案。
Automechanika Shanghai作为汽车全产业链信息交流、行业推广、商贸服务以及产业教育的全球性专业服务平台，多家国内外领军企业及品牌将于本届展会亮相，其中包括ABT、DeVilbiss、YAKIMA、埃尼、艾沃意特、宝中宝、奔腾、博世、超技、大力、大师钣喷、大师贴膜、飞歌、佛山照明、福斯、亨特、火鹰、京东、昆仑润滑、蓝点、力魔、曼芙丽、美国强生玻璃膜、牛魔王、胜牌、世达、仕通联合、索纳克斯、泰克、通润、统一、星膜范、引能仕、元征、中驰车福等。
此外，今年将迎来全新 终端服务连锁专区，众多国内外知名终端连锁品牌、整车独立售后品牌、电商平台、汽车供应链等将齐聚一堂，共同探讨新兴商业模式。已确认参展的企业包括上汽通用德科、阿里巴巴、北汽好修养、康众、开思、欧洲维修、好美特、快准车服、龙蟠、途虎养车、中驰车福等。
主办方法兰克福展览（上海）有限公司副总经理周劭阑女士说：”终端服务连锁专区的设立不仅为了响应后市场的快速发展和需求，更发挥了汇聚各方资源，促进交流和对接的平台作用，为汽车售后服务以至维修终端的未来发展及升级转型带来更多启发。与此同时，我们亦把轮胎板块放置于同一展馆，轮胎及其相关产品与汽车售后服务是密不可分的，希望藉此发挥协同作用，创造更多新机遇。”
今年新增了两大于维修与保养行业的支持单位??中国汽车保修设备行业协会（CAMEIA）和中国汽车维修行业协会（CAMRA），两大协会在全国拥有1,700多名优质会员团体及企业。他们对汽车售后服务业的趋势，发表了各自的看法。
中国汽车维修行业协会秘书长严波先生相信，汽车售后市场对于快速发展的中国汽车工业的整体发展起到支撑作用。中国汽车维修行业正处于转型期，并已建立了一个较为完善、全面的体系。他认为：”连锁化毫无疑问是未来的发展方向，越来越多的传统维修企业摸索出了很好的渠道和经营模式，通过连锁化发展，维修企业能更好地保证车主的日常需求并提供更全面的产品和服务。连锁店正是此次行业转型升级的最重要组成部分。”
中国汽车保修设备行业协会会长谢家举先生认为，快速发展的中国市场已引来国内外各大汽车售后服务设备供应商高度关注，”目前，中国汽车保修设备行业部分骨干企业，其产品技术和质量已经达到或者基本达到国际先进水平，成为汽车服务领域的龙头企业。他们中很多将亮相今年的Automechanika Shanghai，如 TCE、艾沃意特、宝中宝、大力、火鹰、世达和元征等。这些领军企业越来越多走上国际舞台，驱动中国汽车保修产业迈向世界领先水平之列。与此同时，部分传统中小型企业，虽然整体规模较小，近年来通过逐年加大自主创新的投入、注重成本效益、扩大产能，并根据市场需求和发展趋势研发，发展势头良好。”
主办方中国机械国际合作股份有限公司副总经理程永顺先生表示：” 展会在汽车维修与保养板块的参展商数量连年攀升，参展企业的知名度和国际化程度也在不断提高。同时，展会获得了更多行业协会的支持，在维修设备领域也获得广泛的认可。中国的售后市场让各类企业获得发展空间，百花齐放。中国保修设备的品牌企业能为不同的客户群提供优质创新的产品和服务，有助汽车维修与保养行业健康和长远发展。”
随着中国汽车保修设备行业协会和中国汽车维修行业协会的加入，目前Automechanika Shanghai的海内外支持单位已经达到49家，其中海外合作单位包括来自澳大利亚、埃及、比利时、德国、马来西亚、美国、日本、土耳其、西班牙和英国等国的商协会组织。此外，约有200家全球行业媒体和大众媒体将支持并报道今年的展会。Automechanika Shanghai将于2018年11月28日至12月1日期间，于中国上海国家会展中心盛大举行。
