Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Goodyear launched its latest tyre in the luxury SUV highway segment, the EfficientGrip Performance SUV, in a regional event in Buriram, Thailand. Designed with consumer-driven needs at the heart of its tyre innovation, the EfficientGrip Performance SUV is said to deliver a quieter driving experience with ‘maximised comfort and exceptional wet braking’ performance.
The SUV segment is clearly a growth market with a compound annual growth rate of 26 per cent from 2012 to 2017 in the Asia Pacific. To meet this growing demand, Goodyear introduced the EfficientGrip Performance SUV tyre as part of its commitment to continued innovation and development of high performance tyres.
The EfficientGrip Performance SUV is packed with advanced technology, including Goodyear’s QuietTred Technology. Its innovative noise dampening tread design has an increased number of pitches and optimised sequence, coupled with closed shoulder grooves design to deliver optimal quiet performance. The tyre is also equipped with FlexContact Technology, designed with a shock absorbing cushion layer compound with optimised formulation that promises a more comfortable drive. These technologies are paired with new innovative polymers tread compound for increased grip in wet road conditions, ensuring ‘superior’ wet performance in the region’s unpredictable weather.
“Goodyear is always at the forefront of innovation, dedicated to offering superior tyres developed with our consumers’ needs at the core. We understand that today’s urban luxury SUV drivers are looking for a comfortable, quiet escape from the hustle and bustle of everyday life, and the EfficientGrip Performance SUV is our answer to that. With the advanced QuietTred and FlexContact Technology, together with exceptional wet braking performance, we are confident that the EfficientGrip Performance SUV will provide consumers with an invigorating drive through every day’s journeys,” said Chris Delaney, President, Goodyear APAC.
QuietTred Technology Minimises Noise with Dampening Tread Design
With Goodyear’s QuietTred Technology, the EfficientGrip Performance SUV comes with advanced noise dampening tread design for ‘superior’ quiet performance. The increased number of pitches with optimised distribution, coupled with closed grooves and shoulder design, lowers noise generation, providing a quieter ride. In addition, the improved footprint shape and pressure distribution are said to result in less vibration and regular wear throughout the tyre’s lifetime, enhancing longevity.
FlexContact Technology Pushes Boundaries for Maximised Comfort
The EfficientGrip Performance SUV is designed with FlexContact Technology with improved material and construction for greater comfort and smoother drive. The tyre comes with a shock absorbing cushion layer compound with optimised formulation as well as increased insulation of the tyre structure. It is also equipped with an innovative hexagonal bead shape to enhance rim contact. Together, these features reduce tyre vibration, resulting in a comfortable drive.
Superior Wet Performance with Cutting Edge Technology from Europe
Fitted with new innovative polymers from Germany within the high-performance cap compound, the EfficientGrip Performance SUV has optimised microstructures for increased grip in wet road conditions. It also has wider and reinforced shoulder blocks with wider centreline sipes that offer increased contact area during braking, providing shorter braking distances to make it safer.
For the Malaysian market, the new Goodyear EfficientGrip Performance SUV tyres would be offered in 17” to 20” rim diameter variants, with up to 20 sizes. Consumers could purchase the EfficientGrip Performance SUV tyres at Goodyear Autocare or Servitekar outlets as well as authorised Goodyear dealers nationwide from October 2017.
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