Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Linglong Tire participated in the Latin American & Caribbean Tyre Expo 2017 and showcased its popular products including Crosswind HP010, Crosswind A/T, Green-Max and KMD401.
Latin American & Caribbean Tyre Expo 2017 is seen as one of the biggest events for tyres. Linglong Tire said each year the Expo had grown beyond its expectations. The Expo provides exhibitors with direct access to the Latin American and Caribbean tyre dealers in a personal setting that forges long lasting commercial and personal ties. Similarly, Panama is a strategic venue and a familiar and economical location for exhibitors to present their products to Latin and Caribbean markets. It is also a location visited by thousands of Latin American and Caribbean business people due to the Panama Canal and the duty free zone. Panama is also an international air and ocean hub, making it easy for travellers to reach.
Linglong Tire said it had always attached great importance to the Latin American market and had participated in this tyre exhibition for many years. It had followed up on that by actively promoting its brand awareness in Latin America and setting up brand shops in Panama.
By taking advantage of the establishment of diplomatic ties, the Latin American & Caribbean Tyre Expo is believed to provide a better opportunity for the promotion of Chinese tyre brands. That explains the majority of exhibitors being Chinese tyre companies.
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