Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Celebrating its 15th edition this year, China International Tire Expo (CITEXPO), the premium trading platform for tyre and wheel businesses in China, would gather more than 13,000 industry experts and feature 400 exhibitors from 120 countries across 40,000sq m in exhibition halls at the Shanghai World Expo Exhibition and Convention Center from 21st to 23rd of August, 2017. Supported by a combination of international quality exhibitors and buyers, CITEXPO offers one-stop sourcing platforms and creates prime opportunities for traders from around the world to gather the latest market intelligence and expand their business globally.
This year, CITEXPO breaks from tradition by changing the show date from September to August. CITEXPO had organised the show in September for years and the change is seen as part of its marketing strategy. “People may wonder why we made this move and the reason is simple; this is the best strategic act to attract new visitors and expand markets. Our exhibitors explain that they do not prefer dates near the national day as a factory visit is difficult, which affects orders arrangement. Besides, opening the show in August puts CITEXPO in a favourable position that visitors from around the world are able to visit different shows in different time-slots and that’s what we want to achieve,” the Organising Committee explains.
New opportunities benefit from national policies
The Belt and Road Forum, which closed on 15th May, paved the path for further growth in the Chinese export market and international trade. Nearly 70 countries and international organisations signed up for the mega infrastructure project, meaning that the Chinese government is building its trading zone to link up with the world. Under this circumstance, trading with China would be easier and reliable along with unlimited business opportunities. CITEXPO, as the leading trade platform in the tyre and wheel industry, says it is taking this advantage to expand its horizon as many of the overseas visitors come from markets targeted by the national strategy. Go beyond tyre and wheel
CITEXPO is well-known as one of the best trading platforms for the tyre and wheel Industry. In the near future, CITEXPO says it would expand its variety in exhibits to driving experience and system upgrading related products by introducing exhibitors from new areas. Together with the tyre and wheel exhibition stages, CITEXPO aims to provide an all-in-one aftermarket trading platform in the Asia-Pacific region.
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