Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Shangdong Linglong Tire Co, Ltd held a foundation stone laying ceremony for its fourth manufacturing plant in Jingmen, Hubei Province on 6th July, 2018. The ceremony was well attended by about 1,000 guests including global partners of the company, leaders from the China Federation of Industrial Economics, China Petrochemical Association and China Rubber Industry Association as well as the media.
The new Hubei Linglong Tire plant would cover a floor area of more than 900,000 square metres with a building area of more than 700,000. Its targeted annual capacity is 12 million Passenger Car Radial (PCR) tyres, 2.4 million Truck & Bus Radial (TBR) tyres and 60,000 Off-the-Road (OTR) tyres with the aim of reaching RM5 billion sales revenue.
The new plant would integrate intelligent manufacturing, product lifecycle management, the application of industrial big data and high-end brand. The setting up of the new plant demonstrates the company’s significant move in breaking through regional restriction, the integration of resources and building core competitiveness. This would allow Linglong to realise zero distance to the customers, improve market share and reduce logistics costs.
According to Linglong, the new plant is the result of the company’s deployment of its ‘5+3’ strategy in 2017, which is an expansion of its original ‘3+3’ global industrial layout strategy. Under the ‘3+3’ global industrial layout strategy, Linglong built 3 domestic plants in Zhaoyuan, Dezhou and Liuzhou, along with its first overseas factory in Chonburi, Thailand.
The ’5+3’ called for a 4th manufacturing facility in China and moves to improve the company’s competiveness in the international market place. Linglong added that the company would speed up its ‘5+3’ industrial layout of becoming a world-class tyre enterprise.
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