Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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The signing ceremony between Juventus Football Club SpA and Linglong Tire was successfully conducted in Zhaoyuan, China, the headquarters of Linglong. The leaders of both parties and related media witnessed the event. Wang Feng, Chairman of Linglong Tire, declared that Linglong Tire became Juventus Official Partner and started its cooperation with Juventus from this season.
As one of the most famous and professional football clubs in Italy and internationally, Juventus says its underlying purpose is to provide supporters with the highest level of enjoyment possible by continuing a winning tradition that was established during a glorious history spanning more than 100 years. The club has many world-class football stars, a solid fan base and brand appeal across the world.
By being a global top 20 tyre enterprise, Linglong Tire’s products are sold to more than 180 countries and regions and chosen by nearly 60 OEMs. In recent years, Linglong had laid emphasis on sports sponsorship and effectively improved its brand awareness through sponsoring VfL Wolfsburg and entering European Football Leagues to realise its globalisation target. This latest cooperation is seen as not only helping Juventus win more support from Chinese people, but more importantly, helping Linglong win worldwide recognition.
Wang said at the ceremony that it was a great honour to be part of the Juventus family, which demonstrated Linglong’s passion for football and determination to expand its global markets. He firmly believed that the cooperation between both parties would bring an exciting and inspiring experience to football fans and customers.
Giorgio Ricci, representative of Juventus, expressed that it was a pleasure to cooperate with Linglong Tire and it was worth looking forward to the excellent performance of both parties in the near future. They were very proud to have a new and strong partner like Linglong Tire because both parties had shared spirit in leadership.
Based on the cooperation agreement, Linglong has many rights such as perimeter advertising during Juventus home games in the Italian League and Italian Cup. Linglong expects to increase its brand recognition along with Juventus’s popularity worldwide.
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