Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Apollo Tyres (Malaysia) Sdn Bhd organised the ‘highest Lou Sang’ for its central region dealers as part of its Apollo Tyres PCR Seminar in early January. To live up to its lofty celebration, the event was held at the Megaview Banquet Hall in the Kuala Lumpur Tower.
It was well attended by more than 150 dealers invited by Apollo Tyres Malaysia’s central region distributor Chuan Ann Tayar (M) Sdn Bhd, which covers the Klang Valley.
Apart from the marketing, product and sales promotions, the company tossed ‘Lou Sang’ with the dealers to usher in the Lunar Chinese New Year. ‘Lou Sang’, a salad with raw fish, is a prosperity dish unique to Malaysia that is specially eaten when ushering in the new year. Therefore, having ‘Lou Sang’ at the beginning of the year symbolises the abundance and prosperity that one would have for the year.
It was a unique experience for the dealers to toss the ‘Lou Sang’ at the Megaview Banquet, which is 288 metres above ground and located in the tallest tower in Southeast Asia, with a spectacular view of the Kuala Lumpur skyline.
Described as the ‘highest Lou Sang’ by the company and along with the exciting lucky draw sessions it made the attendees felt engaged and successfully spiced up the event.
“We are proud to work together with Chuan Ann Tayar (M) Sdn Bhd, one of the major tyre distributors in the Klang Valley. They have a warehouse and office located in Segambut, Kuala Lumpur. We are confident that with good quality products from Apollo, coupled with Chuan Ann’s 45 years of experience in the industry and wide network, we are able to further expand together in the central region. To further grow the Apollo brand in 2018, we have planned many exciting marketing activities to differentiate Apollo from our competitors,” said Victor Siew, Divisional Head of Apollo Tyres Malaysia during his speech.
阿波罗轮胎（马来西亚）私人有限公司于1月初为其中马区代理主办了“最高捞生”，作为阿波罗轮胎轿车子午胎研讨会的一部分。为了实现最高的“捞生”庆新年，该活动在吉隆坡塔的Megaview Banquet Hall 隆重举行。
对代理来说，在位于吉隆坡塔，也就是东南亚最高的高塔里的Megaview Banquet Hall“捞生”，是个特别又难忘的经验。此288米高的观景层大厅，将吉隆坡天际线的绝美风景尽收眼帘。
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