At Pavillon Etoile Presbourg in Paris, a sponsorship agreement has been signed between BKT, the Indian OTR tyre manufacturer and Ligue de Football Professionnel.
BKT Adds Coupe de la Ligue to Sponsorship Portfolio
BKT has assumed the role of title sponsor for the Coupe de la Ligue, which has changed its name into “Coupe de la Ligue BKT”. The name chosen for the football competition will be represented on a logo designed on purpose, which will be the companion to teams, clubs and fan communities for the seasons 2018-2019 through 2023-2024. The benefits of this new partnership will be effective until June 30, 2024.
As a result of this co-operation, the brand will benefit from the visibility in all stadiums where the matches are played. The BKT logo will appear on the players’ shirts both on the sleeves and on the back, but also at the stands, in the advertising spaces as well as in video clips on the big screens. Large space will be offered to BKT in the Coupe de la Ligue’s digital activities, within the official website in specific editorial contents, and on the social networks, capturing this way a large audience of enthusiastic fans.
“Starting from today, we are embracing a new marketing initiative within the French world of football. I am really pleased about this happening. Staying close to the world of sport, indeed, is perfectly in line with the themes belonging to our CSR vision,” Mr. Arvind Poddar, Chairman and Managing Director of BKT, stated. “For us, sport is synonymous to commitment, determination and the strong desire to win," he added.
The Coupe de la Ligue is the football competition organized by the French Ligue de Football Professionnel (LFP), the body that manages and organizes also the championships of Ligue 1 Conforama and Domino’s Ligue 2 under the authority of the French Football Federation (FFF). In the competition 15 teams of the Ligue 1 Conforama and Domino’s Ligue 2 take part, as well as the professional clubs of the National. The competition is much followed in France – the winning team qualifies for the UEFA Europa League for the following season.