Davanti’s Latest Project - Protoura Sport - to Make Eastern Debut at CITEXPO Shanghai


In addition to Protoura, Davanti would bring its entire tyre range to Shanghai.

Davanti Confirms Participation in CITEXPO  

After appearances at Autopromotec and Automechanika Dubai, Davanti’s developmental UHP tyre would be on display at a major Chinese tyre show, giving Davanti’s partners in China, the Far East and Australasia an opportunity to take a closer look and ask the team more about its plans for the product. 

CITEXPO has always been an important show for Davanti, helping the British firm to build and maintain strong connections in the region and playing a key role in Davanti tyres now being sold in more than 60 countries across the globe. 

“We have always identified the Far East and Australasia as important territories for our brand,” said Davanti Tyres General Manager Peter Cross. 

CITEXPO has been vital in unlocking the huge potential of the region. We have devoted a lot of time and attention to building our brand there. CITEXPO has been pivotal in introducing us to key partners who could see what Davanti Tyres is working towards and who want to be a part of it.” 

In addition to Protoura, Davanti would bring its entire tyre range to Shanghai. That includes Terratoura, which since going on sale globally has successfully made a strong impact in the all-terrain tyre market. 

“It has given us a foothold not just in markets where agriculture and industry require off-road access but in countries where many communities are not served by surfaced roads,” said Peter. 

“Delivering Terratoura, which offers premium performance without a premium price tag, offers those drivers a safer, more affordable option for their pickup or 4x4. 

“We have never been better equipped to meet the needs of potential partners in the Pacific region.” 

If you would like to attend CITEXPO, please register at www.citexpo.com.cn. You could visit Davanti in Hall 1, Stand 1528. 

To learn more about Davanti Tyres, visit www.davanti-tyres.com


About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

Make sure you don't miss a single issue

Click here to subscribe and we'll make sure of it.